What is a designer trunk show?

Most bridal salons are only able to carry an edited selection of gowns from each designer they stock. Trunk shows allow brides to be to view complete or nearly complete collections from a particular designer. Trunk shows are a great opportunity to view a greater selection of gowns, and they are especially great if you already have a designer in mind. Boutiques often turn trunk shows into a celebration and often offer an extra special dress hunting experience.

Where are trunk shows held?

Trunk shows are held at local dress boutiques. Check designer websites, boutique websites and social media for updates on when trunk shows will be held. Here is a list of some upcoming, local trunk shows.


April 1-3 – Allure Bridals

Always Elegant Bridal & Tuxedo

1199 Butte House Road, Yuba City




April 1-3 – Watters

House of Fashion

2101 J Street, Sacramento




May 20-23 – Mori Lee

Diamond Bridal Gallery

7433 Greenback Lane, Citrus Heights



Things to remember:

Trunk shows only last a few days, and most boutiques require an appointment, so be sure to book your appointment as soon as possible.

Although trunk shows offer exclusive access to collections, do not expect to see items on sale. However, some designers or boutiques may offer a discount as part of their trunk show celebration.

We hope you enjoy one or all of these upcoming trunk shows! Be sure to check the blog for more trunk show updates!

Photos courtesy of and copyright (in order of appearance) Allure Bridals, Watters and Mori Lee.

Tune into the Real Weddings Blog next Friday for more fashion inspiration…!

Blog post by Real Weddings Magazine’s writer, Kelley Saia. 

Subscribe to the Real Weddings Magazine Blog! Click here: