Welcome back to another installment of Real Weddings Magazine’s Partner Profiles!
This week we highlight Efrain Hernandez, the creative mastermind behind Photobella Arte Visual! If you’ve been wanting to learn more about Efrain and Photobella Arte Visual, now’s your chance! Take it away, Efrain…
Photobella Arte Visual
Tell us a little about your company? Specializing in wedding and quinceanera portraiture and event photography. Creative post-wedding and pre-ceremony quinceanera portraits.
When did you establish your business? Photobella Arte Visual was originally established in Charlotte, North Carolina. Then the business took me to California where creative cultural photography is more accepted. Now we are located in Vacaville, just a short distance from Sacramento.
What sets you apart from your competition? Our photography is a creative blend of traditional with fashion photography. We don’t follow the trend in soft lighting, or large landscapes with a tiny couple on the corner. We fill the images with people and landscape. Lots of color, when possible we use locations that otherwise are not possible the day of the event. Our pre-ceremony photos and post-wedding photography is uncommon in the U.S. but stands out.
Where do you find inspiration? Illustrations and magazine ads are a big influence in the work. Certainly favorite photographer have an influence, however we don’t imitate anyone. Our images involve work, nothing is easy and the final images show that.
What trend do you see coming for weddings this year? I see more couples wanting more digital copies for personal use. More use of multimedia for sharing the event. The idea of post-wedding is now growing more as Europe shows the trend growing.
What’s your favorite comment/compliment that one of your clients has given you? Receiving a phone call from a mom who’s crying because she loves her daughters photos a big compliment.
What’s your favorite local restaurant? Zocalo in Sacramento.
What is your favorite fun thing to do locally? Cycling and photography.
Do you have secret vice or indulgence? I love collecting toys and vintage VW art.
Do you have any hidden talents? Painting and drawing are talents that I rarely show anyone.
If you weren’t in the business that you are in now, what other business/profession would you have liked to have done? Cinematography would my next choice business.
If you were to plan your own wedding, or re-do your wedding, what element(s) would be most important to you? The details and the photography would be the focus. Especially the post-wedding photos.
What advice would you can give to brides and grooms getting married today? Consider an event planner, avoid traditional, have a bridal session before or after the wedding. Consider that the photos are the only thing left after the wedding.
Anything else you’d like to share with Real Weddings Magazine’s brides? My goal is to make my wedding images as impactful as the quinceanera images we have done in the past. All other wedding photography looks so much the same because everyone goes to WPPI to see the instructor. Our images are just that much more different. Only a handful of photographers do what we like to do, be different and work hard.
For more information about Photobella Arte Visual, log on to photobella.zenfolio.com.
Blog post by Real Weddings Magazine’s Social Media Maven, Aimee Carroll.
Photos courtesy of and copyright Photobella Arte Visual.
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