Welcome back to another installment of Real Weddings Magazine’s Partner Profiles!
This week we highlight Erin Rochelle DeYoung, the owner and floral artisan behind Scarlett & Grace. Did you know that Erin’s a self-proclaimed hopeless romantic? We love that! If you’ve been wanting to learn more about Scarlett & Grace, now’s your chance! Take it away, Erin…
Scarlett & Grace
Tell us a little about your company? Scarlett & Grace is a floral artisan company for weddings and events. We also offer a large (and always growing) selection of vintage/modern rentals for display, photo shoots, and wedding/event décor.
When did you establish your business? Scarlett & Grace was established in 2011, and I launched the website in 2013 which really helped make strides towards more visibility. Until now, all of our weddings have been word of mouth referrals which I think really says something about the kind of work we are putting out there.
What sets you apart from your competition? Coming from a fine art background (painting, photography, and figure drawing), my style tends to be more loose & artistic, with emphasis on composition. I really enjoy putting together beautiful color combinations with interesting textures.
Where do you find inspiration? I believe you never stop learning, after 16 years in the floral industry and over 20 in the art world, there is still SO MUCH to learn and try. I attend workshops from my flower crushes, recently New York’s Ariella Chezar and Saipua, learning new techniques or simply re-igniting my passion for floral design.
What trend do you see coming for weddings this year? I’ve been seeing a lot more metallics in my research…not the wispy aged mercury glass look, but more gold and crisp chrome. I’m diggin’ it! The vintage look is also still in full swing, with no sign of slowing down.
Do you regularly blog? If so, what’s your blog site? Blogging is done less often that I should, trying to get more consistent! You can follow my blog HERE. I’m more of a Facebook and Instagram junkie.
What’s your favorite comment/compliment that one of your clients has given you? I recently had a guest comment that a wedding I did looked like an Anthropologie catalog… swoon. Our vintage rentals were used along with a ton of really artsy floral pieces. Such a great compliment!!!
What’s your favorite local charity? Stanford Youth Solutions… I work for them on events and fundraising, a truly wonderful organization. You can learn more HERE.
What is your favorite fun thing to do locally? Antique & thrift shopping!!! It’s an addiction…
If you weren’t in the business that you are in now, what other business/profession would you have liked to have done? I would love to be a professional artist, painting and mixed media…just don’t have the time to focus on it now. My flowers have become my canvas…wow, that sounds cheesy… but it’s true!
If you were to plan your own wedding, or re-do your wedding, what element(s) would be most important to you? Ummm…. Duh. It would be a flower wonderland with Top Ramen for dinner…or better yet, a potluck!
For more information about Scarlett & Grace, log on to scarlettandgrace.com.
Blog post by Real Weddings Magazine’s Social Media Maven, Aimee Carroll.
Photos courtesy of Scarlett & Grace.
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