Welcome back to another installment of Real Weddings Magazine’s Partner Profiles!
This week we highlight the adventurous Loren Sperber of Villa Florentina. Loren grew up picking grapes at his family’s vineyard in Napa. He brought all his passion for life, family and nature right here to our own beloved Foothills! Loren says, “Come discover how here at Villa Florentina smiles come more easily, the wine flows more freely, and people again remember how to bathe in life itself.” Ok, count us in! Take it away Loren…

Villa Florentina

Tell us a little about your company?  Villa Florentina is a unique wedding venue and inn located in the beautiful wine country foothills of California. We provide our luxurious Villa, breathtaking views, and countless amenities to couples seeking the ultimate wedding experience.
When did you establish your business?  We opened our doors in late 2011 and are already making a splash with brides and their wedding planners.
What sets you apart from your competition?  There is a concept that I call “understated elegance” which defines Villa Florentina. Even though the venue is absolutely luxurious and stunning, it remains welcoming and unpretentious. You may feel that you are at an ancient villa in the hills above Florence, but never in a ballroom at the Bellagio!
Where do you find inspiration?  Two things continually inspire me. One is the power and grace of nature. The other is the power and grace of love.
When you opened shop, what was your promise to your customers?  It was more a promise to myself, but it applies to all of my guests. I believe that an elegant and unforgettable wedding should be within reach for all of us. I promised myself that I would always work within my guests limitations to make their dreams come true.
Do you have any hidden talents?  I’m a six-time logrolling champion…no foolin’!
What trend do you see coming in 2012?  Feathered hair and terry cloth…with lots of polyester!
Do you regularly blog? If so, what’s your blog site?  Blog? I hardly have time to sleep!

What’s your favorite local restaurant?  One that features locally sourced ingredients.
What’s your favorite local charity?  The American River Conservancy.
What is your favorite fun thing to do locally?  Any day paragliding or paddling the river is a good day in my book.
Do you have secret vice or indulgence? What is it?  I thought you said you wanted “brief” answers…this one might take a while!
What are you most grateful for in life?  The love and support of my family and friends.
If you were to plan your own wedding, or re-do your wedding, what elements would be most important to you?
1. Venue
2. Photographer
3. Lots of meditation
What advice would you can give to brides and grooms getting married today?  Your day is going to be fabulous! Put your heads together to plan, then just relax and let it happen!
Anything else you’d like to share with Real Weddings Magazine’s brides?  The best weddings I’ve witnessed are both rooted in tradition and free of the constraints of history. If we take the opportunity to create our own vision, it will be truly unique!
Find out more about Loren and Villa Florentina by visiting their Web site!
Photos courtesy of Villa Florentina.

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