Welcome back to another installment of Real Weddings Magazine’s Partner Profiles! 

Today, we highlight the uber-chic and fabulously wonderful Aimee Wendell of 2Chic Events & Design. Aimee has such an gifted eye for detail — her beautiful work speaks for itself!

Take it away Aimee! 

2Chic Events & Design

Tell us a little about your company?  2Chic is a Sacramento-based wedding planning and design company. We offer a wide variety of wedding planning services ranging from a la carte items {to give you that little boost you need} to full-service wedding planning and design.

When did you establish your business?  We have over 15 years of experience planning events, and our company was established in 2008.

What sets you apart from your competition?  The thing that really sets us apart from out competition is our accessibility to our clients. We are very hands-on and spend a lot of time getting to know our couples. That, along with our organizational and design skills, really set us apart. We not only like things pretty, but also organized and on time.

Where do you find inspiration?  I find my inspiration in my couples. I like for each wedding to be unique, truly personalized and unlike anything else that has ever been seen. I do keep up on trends and what’s current by researching the web and magazines {like a maniac} but when it comes down to it, I work off of a visual that I create based on my couple’s personalities, color scheme and the overall feeling that they are going for.

When you opened shop, what was your promise to your customers?  The first line of my company mission statement, which is a very personal statement of mine, is this: “I want to make every couple feel like my only couple.” At times is gets tough, but I almost always answer my phone when clients call. I respond to emails within 24 hours at most, and I typically go above and beyond what I promise my clients. I also work very hard to present my clients with realistic solutions. What they envision might not be feasible for their budget or might look flat out tacky. I’m pretty honest if I think something won’t work – but there’s always a solution that is a great compromise!

Do you have any hidden talents?  Ha ha! Yes, I can safely carry the top tier of a wedding cake through a dance floor filled with 150 drunk people, in high heels. Now that’s talent!  (Editor’s note — yeah, we agree — that’s a huge talent!)

What trend do you see coming in weddings?  Well, at the beginning of the year, we were seeing a lot of purples and some teals – really rich jewel tones but I am seeing a sudden turn towards lace, ivory and white palettes with accents of a deep color, like aubergine. I think that the romantic feel is coming back strong and is going to be huge 2011.

Do you regularly blog? What’s your blog site?  I am a blogging fool! My blog site can be found at sacramentoweddingplanning.com/blog

What’s your favorite local restaurant?  I love Bandera and also have a soft spot for Scott’s Seafood. They both have great wine lists and, to be quite honest, I love a good steak now and then and they both hit the spot for that craving!

What’s your favorite local charity?  I’m a big supporter of all charities for the children. I regularly donate to St. Jude’s and also donated to the St. Baldrick’s event this year in support of Real Weddings’own Wendy Sipple (Editor’s note — thank you thank you thank you!).  I’m currently growing some seriously long hair so that I can donate to Locks of Love myself.

What is your favorite fun thing to do locally?  We are lake lovers. We spend about 1-2 afternoons a week on our boat at the lake in the summer. I love to wakeboard, too {although I’m not going to lie and say my skills would impress anyone!}.

Do you have secret vice or indulgence? What is it?  Shoes, MAC makeup and chocolate. I’m pretty sure I could survive on an island with just those three things!

What are you most grateful for in life?  My family, for sure. I also feel very blessed to have such a successful business. My parents instilled an incredible work ethic in me, and I am constantly working towards improving myself and my business. I’m thankful for that drive inside me!

If you were to plan your own wedding, or re-do your wedding, what elements would be most important to you?  I’d kiss my husband for longer and have more private moments of our own. The rest is just all fun. Those moments are the memories that last forever.

What advice would you can give to brides and grooms getting married today?  1. Have a plan – a real, true solid plan that includes a budget, a timeline and list of priorities. 2. Don’t EVER let it be about what anyone else thinks is right for you on your wedding day just to avoid conflict. This is about you and no one else. 3. Enjoy it. Make time in the planning process to have fun. Make your food tasting a date – get dressed up and bring a bottle of wine. And on the day of the wedding, steal away moments together to really feel the emotions of the day and the true meaning of it all.

Anything else you’d like to share with Real Weddings Magazine’s brides?  Oh gosh, I could go on forever! I’ll leave off with a few quick tips: Don’t skimp on photography and videography. It’s all you have when the wedding is over. And, lastly, make sure to take a honeymoon. Post-wedding depression really does exist! The best way to avoid it is to come off of the “wedding day high” very slowly during your honeymoon.

To find out more about Aimee and 2Chic Events & Design, visit her Web site or call her at 916-390-7586.

Photo of Aimee courtesy of Allison Stahl Photography and wedding photos courtesy of Stout Photography.


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